In this digital age, the website plays a crucial role in increasing the online visibility of a business, especially small businesses. A great website will make your business look credible. The good news is, you don’t need a massive budget to create a fantastic business website – there really is no need to compromise on quality. You do, however, need to invest some of your time. Below are some of our tips to create and manage the best business website on a budget.
What’s in a Name? Everything
Even if Shakespeare was still alive in this digital age, he would still ask his iconic question: “What’s in a name?” When it comes to building a great website, domain name is everything. Most of all, it needs to reflect your business name. Once you come up with a list of potential domain names, go to inexpensive sites like godaddy.com to see if your domain name is available. Buying a name from someone else could cost you quite a bit of money, so you’ll need one that’s available for registration. After that, pick an affordable provider to host your site.
Choose the Right Content Management System
You can hire a web designer to build your business website, but that would cost quite a bit of money. Instead, you can use a Content Management System (CMS) like WordPress, Joomla, or Drupal. After learning how to install a CMS onto your hosted location, you will want to find a low-cost template that you like. But you need to make sure that you search based on the type of CMS you have chosen. Joomla templates obviously won’t work on WordPress, etc.
Learn to do Updates
If you don’t have enough budget to hire web or digital experts, you need to learn how to schedule updates. Learn how to optimize your website for Google and other search engines. You can read books, follow blogs and forums, or watch YouTube videos. Please note that these days search engines look at much more than just metadata. They look at everything from tags to video clips to what’s written on your web page.
SEO Works. Always
Search Engine Optimization (SEO) is essential to make your website more visible to the digital public. It helps you rank on the first page of Google searches and other search engines. Google constantly improves their formula and it can be difficult to follow and understand. For instance, you need to identify keywords potential customers would use to find your business on Google. Once you identify your keywords, use them consistently in your website copy. But remember to do it as naturally as possible, because Google will penalize you if your website copy is too stuffed with keywords.
Coordinate with Social Profiles
Google is great to help you increase your online presence, but it’s not the only method. After setting up your site, determine which social media profiles would be appropriate for your brand. Social media like Facebook and Twitter are great to create interaction and engagement with your customers. Many social media platforms also have their own advertising platforms you can use to target your customers and leverage your reach, so you can adjust it with your budget.
Your company website is a representation of your business. So whether it’s simple or complex, make sure you create something you can be proud of. As long as you invest the work and the time, a limited budget won’t be an obstacle to a great business website.