In a short span of time, social media has changed the way we communicate. People can share their interests online and then plan to meet offline. Social media has also changed the way business do marketing. Businesses can now have a better, faster, more personalized connection with customers. Businesses can also attach hyperlinks to social media content for people to click on company website pages, invite followers to events, sign up for newsletters, etc.

But which social media platform is best for your business? Here’s a list of the top platforms so that you can decide which is most optimal for your purposes.


This massive platform has the largest blend of social media demographic and boasts 1.59 billion users. It’s a great medium to build an online presence for prospective customers all around the world. You can also manage your audience targeting using their advertising features. Most of Facebook’s users are between the ages of 25-54, while a smaller amount of users are aged 18-24. If you are targeting this age group, Facebook is the best platform for you.


This social media platform can make your posts go viral. But if not, other users can organically share your posts and retweet them, helping your business attain more followers. You can also use Twitter to broadcast recent news, updates, articles, and media coverage. To use Twitter more effectively, you need to pay attention to what is trending today. Users like to retweet new and relevant updates.


While both Facebook and Twitter are commonly used by business-to-consumer companies, LinkedIn is best for the business-to-business field. LinkedIn allows you to target people by industry, job title, etc. Relationship building is prioritized in this social media network. Don’t lead with a hard-sell pitch, establish a wider connection. Focus on building new relationships with the prospective professionals and companies in your niche.


If you need a visual approach to business strategy, then Instagram is your best choice. This social media platform is best used as a brand building tool. Just make sure you have interesting images or videos that fit your niche. However, without the ability to attach shareable links with each individual posts, directing followers from Instagram to your website can be a challenge. Instagram is more for branding than hard-sell marketing.


If you are targeting female customers, Pinterest is the way to go. 45% of online women are Pinterest users. Moreover, 34% of users are between the ages of 18 – 29. If your products include fashion, art, home décor, or products that can lend to beautiful photos and images, Pinterest may be the best social media platform for your business.

This article was written by Funding Societies, Singapore’s leading peer-to-peer (P2P) lending platform. We provide working capital loans for small and medium-sized enterprises (SMEs), along with attractive investment opportunities for the broader public. To learn more about us, click on our website here.