This year, Funding Societies organised our own Tertiary Case Competition for Singapore-based tertiary students. It’s also the first-ever marketing case competition by a Fintech startup!
Students were required to devise a 6-month integrated marketing plan to drive our mission in helping to increase financial inclusion for SMEs in Singapore.
We are humbled to have received over 35 teams participating in this case competition from various tertiary institutions, including Nanyang Technological University (NTU), National University of Singapore (NUS), Singapore Management University (SMU) and Singapore University of Social Sciences (SUSS).
The Finals were held this Monday at our venue partner WeWork’s beautiful Suntec Tower office. 6 teams pitched their best proposals and had a great night mingling with the judges and the team from Funding Societies.
The winning team, Alpha Consulting, Jack Chan, Michelle Felicia, Sean Lew, Tan Jia Yi, Linus Tan from the National University of Singapore, blew the judges away with their innovative proposal and won $2,000 in cash!
Runners-up Lorem Ipsum, consisting of Chew Zhen Hui, Poon Shuqi, Wiseley Arfan, Teo Yu Ming, Tan Boon Ping and Alessia Soh Lay Kit from Singapore Management University (SMU)
and Let’s have Fund, consisting of Ang Chong Kiat, Alex Koh Jun Leng, Kelly Zheng Jia Li, Yik Shi Ying from the National University of Singapore (NUS) each walked away with $1,000 and $500 respectively.
We would like to thank all participants for their innovative and amazing ideas and we would also like to take this opportunity to extend our thanks to our partners who have very kindly graced this event as our judges.
From left to right: Vikas Jain, Senior Director of Marketing and Customer Experience, Funding Societies, Fabian Lim, CEO of Yellow Pages Singapore, Founder of PageAdvisor, Kelvin Teo, CEO and Co-Founder, Funding Societies and Cris Prystay, Head of Content, Sequoia Capital
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