People tend to think about the big budgets involved when thinking of marketing projects. So when company budget is tight, marketing might be the first expense you want to cut. But stop right there! Just because you have a small budget, it doesn’t mean you can’t create a powerful marketing strategy. There are still plenty of marketing tactics you can try without blowing your budget. Take a look at the list below to see what you can implement to market your small business:
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1. Create great content
Ever heard the saying “Content is king”? There are many reasons for that. We’ll rattle off some of them: content is great for SEO, strengthens branding efforts, and can help generate more leads and/or sales. So if you haven’t created a blog on your website, what are you waiting for? A blog is a great platform to increase traffic to your website. You can even convert the traffic into leads. Make sure you regularly post content that meets the needs and interests of your audience. Some content ideas include top five lists, industry best practices, etc.
2. Recycle your old content
If your blog has been around long enough, marketing can be as simple as recycling old content. Chances are, there will be many people who haven’t seen your old articles, especially new blog visitors. Provide the old content to them – with new packaging! For instance, you can transform a collection of blog posts into an e-book or record a video tutorial based on one of your old blog posts. When you are stuck without new content ideas, this tactic will buy you some time.
3. DIY infographics
We know that not everyone is gifted with the talent of creating jaw-dropping designs, but that doesn’t mean you can’t teach yourself to make some good infographics. An infographic is a powerful marketing tool as it catches the eye, is easy to digest, and people love sharing them. Well-designed infographics can therefore help you increase referral traffic and links.
For this, you can hire a designer. But that’s not always an option if you have limited funds. Most people use design software apps like Adobe Photoshop or Adobe Illustrator. If you’re not familiar with them, start with cheap services like infogr.am or visual.ly for inspiration.
4. Send out email marketing
What’s harder than getting new customers for your business? It is maintaining a relationship with them. Email marketing is one of the most effective ways to keep in touch with people. It’s also a great way to get new visitors engaged with your business. That’s why a lot of businesses, big corporations or small, ask customers for their email addresses when they visit stores or websites
When budget is tight, you most likely don’t want to commit to the monthly fee that many email management services charge. The good news is that most of them offer free options for businesses with smaller email lists.
These four ways to market your small business on a small budget take time, so don’t expect to see instant results. Be consistent with these methods to achieve results in the long run. Good luck!